Joana inch OF hat media REVEALS B2B SOCIAL SELLING AND ACCOUNT-BASED MARKETING BLUEPRINT

(How Content Marketing Can Be Used to Attract Customers)

Want to leverage social selling and ABM strategies to scale up your tech startup?
Click the button below to learn Joana’s blueprint

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WHAT YOU’LL DISCOVER

WHEN FOLLOWING HAT MEDIA'S JOURNEY...

The Inspiration of Hat Media

What Makes Hat Media Unique

Meet HAT MEDIA FOUNDER

JOANA INCH

Joana Inch is the bestselling author of “Go To Market”, the marketing and scaling blueprint for startups.

In 2010, Joana founded Hat Media, a digital marketing agency that helps hundreds of technology companies scale and grow using her Social Selling and B2B ABM (Account Based Marketing) strategies.

The Hat Media team had helped tech giant Lenovo earn $66 million in twelve months from content marketing. They also helped Navman Wireless increase their lead generation results by 975%. 

“As social media became more prominent, we started to see a shift in buyer behavior, and we noticed everyone was doing their research. It’s not as simple as seeing an ad coming to a website and purchasing from you. It’s going beyond that. The buyer is a lot savvier,” Joana shared.

Joana believes in offering a full and exclusive package for her clients by utilizing social media and ABM strategies to its maximum. She believes that to gain traction in the digital space where competition is cut throat, using content marketing with an appropriate strategy is unavoidable. 

Joana says that it is not very hard to create a win-win in B2B, but the marketing should be done with a target audience in mind. 

“In B2B people buy from people, not brands,” says the entrepreneur stressing on relationship-building in the virtual marketplace.

Click The Button Below To Learn Best Practices In Social Selling and B2B ABM From Joana.

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