Joana inch OF hat media REVEALS B2B SOCIAL SELLING AND ACCOUNT-BASED MARKETING BLUEPRINT
(How Content Marketing Can Be Used to Attract Customers)
Want to leverage social selling and ABM strategies to scale up your tech startup?
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WHAT YOU’LL DISCOVER
WHEN FOLLOWING HAT MEDIA'S JOURNEY...
The Inspiration of Hat Media
- Helping technology companies and startups to go to market, scale up, and grow using social selling and ABM has always been Joan Inch’s true passion for the last 15 years.
- Joan believes that If customers see you as a thought leader or key person of influence in your industry as a result of your content, they will reach out to you. That you don’t have to sell, you just have to share knowledge and experience on topics they’re interested in.
- Joan reveals her secrets to the best ABM strategies beginning with your audience. Knowing exactly who to target is the crucial first step in ensuring the success of your messaging and promotional efforts.
What Makes Hat Media Unique
- Hat Media starts with in-depth discussions with the product specialists, founders or the marketing team which really have a good knowledge about their products.
- Once the target market or the niche is finalized, Hat Media starts knitting the marketing strategy. The company is very selective in finding and focusing on the right niche of clients because it is the most important part of the sales process.
- With the idea of the niche in hands, Hat Media does all other related marketing tasks internally. It takes about a couple of weeks to offer a solution to its B2B clients.
- Hat Media creates enough content, mostly video, to capture the essence of the marketing processes of the B2B clients. These video contents are also used by copywriters to create well-written copies for the clients.
Meet HAT MEDIA FOUNDER
JOANA INCH
Joana Inch is the bestselling author of “Go To Market”, the marketing and scaling blueprint for startups.
In 2010, Joana founded Hat Media, a digital marketing agency that helps hundreds of technology companies scale and grow using her Social Selling and B2B ABM (Account Based Marketing) strategies.
The Hat Media team had helped tech giant Lenovo earn $66 million in twelve months from content marketing. They also helped Navman Wireless increase their lead generation results by 975%.
“As social media became more prominent, we started to see a shift in buyer behavior, and we noticed everyone was doing their research. It’s not as simple as seeing an ad coming to a website and purchasing from you. It’s going beyond that. The buyer is a lot savvier,” Joana shared.
Joana believes in offering a full and exclusive package for her clients by utilizing social media and ABM strategies to its maximum. She believes that to gain traction in the digital space where competition is cut throat, using content marketing with an appropriate strategy is unavoidable.
Joana says that it is not very hard to create a win-win in B2B, but the marketing should be done with a target audience in mind.
“In B2B people buy from people, not brands,” says the entrepreneur stressing on relationship-building in the virtual marketplace.