Content marketing essentials
for tech startups and scale-ups
by Alexandra Swan

What you'll discover
when attending Alexandra's talk
- Research is an essential part of a strong content marketing strategy.
- If you are an early-stage startup and work on an innovative product, for example, an IT product, it’s important to perform customer development to test your hypotheses and make sure you have product/market fit.
- Communication is key in agency-client relationships.
- If you want to stay on top of the game with your marketing, start researching and using the latest technology trends.

Meet Alexandra Swan - Founder @ Intune Social
Hello, I’m Alex Swan, a tech marketer and founder of Intune.
Join my talk about content marketing essentials for startups and scale-ups, where I reveal key steps for building and implementing an effective content marketing strategy, as well as talk about the top marketing trends for 2022!