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using content marketing and social media to create an engaging customer community

The Position of Content Marketing in B2B Tech Business Success

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AMANDA NELSON

Senior Director of AppExchange Comms & Community at Salesforce

Amanda Nelson is the Senior Director of AppExchange Comms & Community at Salesforce. She engages their community of customers and partners through the best communications, social media, and content marketing.

Amanda leads a team that helps Trailblazers improve, thrive, and grow with AppExchange. She drives the content, social, and community strategy for the AppExchange at Salesforce. She is also a speaker, author, and social media professor.

She has worked in Content Marketing, Social Media, and Community Marketing for B2B Tech startups and Salesforce for eight years. Before Content and Social Media Marketing, Amanda worked in Account Management at Advertising agencies for brands such as IKEA, Atlantic Records, and Twinings Tea.

In addition to marketing, Amanda is passionate about writing, tap dancing, and border collies.

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