From Personas to Buyers’ Journeys

(using Personas to develop buyers’ journeys
and inform content marketing strategy)

by Boyd Wason

What you'll discover
when attending boyd's talk

Meet Boyd Wason - CEO at Engaging Partners

Boyd Wason is the CEO and partner at Engaging Partners, a Diamond HubSpot agency partner supporting organizations to succeed through award-winning marketing, sales and customer service solutions. 

Boyd will be speaking at the Content Marketing Virtual Summit on May 4th, 2022, alongside 30 other thought leaders in content marketing.

If you’re feeling uncertain about buyer persona development and buyer’s journey, this talk will bring you clarity. 

Sign up for Boyd’s talk coming up in May 2022.

Some buyer's persona facts:

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What have you learnt from this talk? Leave a comment below.​

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