Best practices for small tech start-ups to engage customers for small businesses
by Angus Jones
What you'll discover
when watching Angus's story
- Identify your ideal customers and get curious about them.
- Build a list of who your customers should be.
- Segmentation is important: categorize your ideal customer list into different types.
- Build your communication routine around your ideal customer list.
- A personal experience for your customers can help differentiate your brand from other brands.
Meet Angus Jones - Founder and Fractional CMO @ Fancy Wrapper
Angus Jones is the founder and fractional CMO of Fancy Wrapper – a self-employed business where he works with and grows several companies in the tech industry.
He was also the chief marketing officer at LG Electronics for four years and helped the enterprise exceed 30% annual growth and achieve its first market share in the fridge business.
Check out Angus's thoughts on content marketing
About how marketing can support sales, Angus shares:
"Marketing and sales should be working hand in hand with sales helping identify opportunities/issues, and Marketing, creating programs to generate leads and improve the customer acquisition journey."
He also shares how content marketing is changing in 2022:
"The art of content marketing is not changing, but the competition and greater communication of content are. Thus it is hard to resonate with audiences."
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