Melrose Health's journey to becoming Australia's best organic healthy product brand

by Belinda Groves

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What you'll discover
when watching Belinda's story

Meet Belinda Groves from Melrose Health

Meet Belinda Groves - Chief Marketing Officer @ Melrose Health

Belinda Groves is the chief marketing officer at Melrose Health, an Australia-based company providing high-quality organic health products.

Established in the 70s, Melrose is one of Australia’s most trusted health food brands with over 100 employees, two manufacturing sites, and an ever-growing range of products.

Belinda is passionate about driving business growth using innovative strategies that “disrupt competitor norms”. At Melrose, her mission is to create a unified strategy to promote and launch Melrose Health’s brand into different markets such as China, Japan, and Australia.

Check out Belinda's thoughts on content marketing

When it comes to creating engagement using marketing, Belinda shares:

"Remembering its not about you its always about your audience. What conversation are they interested in having?"

She also shares the roles can strategic partners play in marketing:

"Strategic partners are brilliant as your best ones often understand your brand deeply and the challenges you face but can also remain impartial so they can really help elevate you to a better place be that an insight, strategy, creative or executional plan."

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