Melrose Health's journey to becoming Australia's best organic healthy product brand
by Belinda Groves
What you'll discover
when watching Belinda's story
Meet Belinda Groves - Chief Marketing Officer @ Melrose Health
Established in the 70s, Melrose is one of Australia’s most trusted health food brands with over 100 employees, two manufacturing sites, and an ever-growing range of products.
Belinda is passionate about driving business growth using innovative strategies that “disrupt competitor norms”. At Melrose, her mission is to create a unified strategy to promote and launch Melrose Health’s brand into different markets such as China, Japan, and Australia.
Check out Belinda's thoughts on content marketing
When it comes to creating engagement using marketing, Belinda shares:
She also shares the roles can strategic partners play in marketing:
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