Developing content that will
deliver the best results
by Dave Dabbah
What you'll discover
when watching Dave's story
- How to create content for two diverse audiences like targeting developers and decision makers
- How to work closely with a sales organization to develop the content that will deliver the best results
- How to effectively tune corporate targeting to multiple personas
Meet Dave Dabbah - CMO @ Robocorp
Dave Dabbah is the Chief Marketing Officer at Robocorp – an open source, Python-based stack for simplifying automation.
At Robocorp, Dave works with sales and Customer Success. He knows clearly what they go through and helps create a message that resonates with a target audience.
His rule of thumb: “Make everything you do memorable. If it’s not memorable, you’re not doing your job as a marketer.”
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