Discover how Fiona empowers the content creation process with buyers' questions
by Fiona Lake
What you'll discover
when watching Fiona's story
- The process to create value for clients.
- Problems that brands encounter in answering target buyers' questions.
- What do marketers and writers miss in the process that would make their content more effective?
Meet Fiona Lake - Chief Marketing Officer
Fiona Lake is a career marketer with an over 30-year worth of experience in marketing and financial services.
For many years, she’s worked across many different markets overseas in both mature and developing markets as well as within Australia itself.
“As a marketer, that has been incredibly interesting. Not only did I have the opportunity to use my marketing skills to adapt it with the understanding of working in a different culture, with different needs, different ways of doing things, and also being sensitive to cultural differences so that in itself has been fascinating.” – Fiona
Get exclusive business growth tips from our top thought leaders
Subscribe and get weekly tips on growing your successful business.