Leeya's journey of growing Prytek and Delta Capita as top financial technology providers
by Leeya Hendricks
What you'll discover
when watching Leeya's story
- A little about Prytek Group and Delta Capita: ideal customers and services
- A case study of tier-1 banks' transformation before and after working with Delta Capita
- What makes Prytek and Delta Capita stand out from other providers?
- Best communication channels for Prytek and Delta Capita
- How Leeya helps develop other people in her team to drive Prytek and Delta Capita's success
Meet Leeya Hendricks - Chief Marketing Officer @ Delta Capita and Prytek Group
Leeya Hendricks is the chief marketing officer (CMO) at Delta Capita and Prytek Group.
Prytek is a multinational technology corporation headquartered in Singapore, providing technologies and delivering managed services.
Delta Capita Group is a Financial Services division of Prytek, headquartered in London, focusing on consulting, managed services, and technology.
At Delta Capita, Leeya helps financial institutions with regulations, operation simplification, cost reduction, business model innovation, and fintech growth.
Check out Leeya's thoughts on content marketing
When it comes to how content marketing is changing in 2022, Leeya shares:
"One of the top trends in content marketing for 2022 is a focus on becoming more human. It's essential to optimise your content for both search engines and reader experience. Improving your content's overall quality and personalising the experience for readers is key."
She also shares the first step in writing content that customers want to read:
"To keep your customers, keep it simple and compelling. Many brands lead consumers down confusing purchase paths. The savviest marketers simplify and personalise the route."
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