Best practices to tell stories through
the voice of your customers
by Paul James Mills

What you'll discover
when watching Paul's story
- How did Paul get into marketing and become a chief marketing officer?
- What are Shaw & Co's ideal customers?
- How to prioritize your target niche market if your company deals with several industry sectors?
- What is VUKA, and how is it related to marketing?
- A story of Shaw & Co's CBILS support service launch during the pandemic (COVID).

Meet Paul James Mills - Chief Marketing Officer @ Shaw & Co
Paul James Mills is the chief marketing officer of Shaw & Co, a consultancy enterprise helping UK SMEs with funding, buying, and selling businesses.
With deep knowledge and expertise in the UK laws and regulations, financial, and professional services market, Paul can help organizations grow and level up their marketing and sales results.
“I have an entrepreneurial mindset and typically thrive in ‘VUCA’ environments where there is autonomy to innovate, think like a customer, and introduce agile working. I tend to ‘zig’ when my peers’ zag’.” – Paul James Mills.