A case study of Applaud's growth journey
by Rachel James
What you'll discover
when watching Rachel's story
- How did Rachel get into marketing?
- What is Applaud HR about?
- What challenges did Rachel encounter when it comes to growing Applaud's brand?
- What approaches did Rachel implement to grow Applaud's brand when she first got the CMO role?
Meet Rachel James - Chief Marketing Officer @ Applaud
Rachel James is the Chief Marketing Officer at Applaud – an HR technology agency based out of Worthing, West Sussex.
Founded in 2008 by two co-founders – Ivan Harding and Duncan Casemore – Applaud provides HR technology that helps manage and facilitate your team communications and productivity.
At Applaud, Rachel sets her mission to elevate the brand and create market demand.
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