Lawpath's journey to becoming Australia's top online legal service provider
by Tom Willis
What you'll discover
when watching Tom's story
- Who are the ideal customers of Lawpath?
- What differentiates Lawpaths from other legal service providers?
- What are Lawpath's key marketing channels?
- What is Tom's primary process for converting interests into decisions?
- What is Tom's process to get repeating engagement and purchases?
- What is the critical metric to track for Lawpath and other companies in the legal industry?
Meet Tom Willis - Chief Marketing Officer @ Lawpath
Tom Willis is the co-founder & CMO at Lawpath – the largest online legal platform in Australia.
At Lawpath, Tom makes it easy for businesses and individuals to access legal support with less worry, so they focus on growing and scaling their business.
Check out Tom's thoughts on content marketing
When it comes to paid marketing versus organic marketing, Tom shares:
"Organic marketing is something that you need to think about on Day One. And you'll always need to have it at the back of your mind as you grow your business."
He also shares about how to better engage and convert your customers:
"It's extremely important, as a marketer, to keep an eye on the conversations between your sales department and your customers."
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