Shping's journey to becoming the top trusted partner for FMCG Brands
by Tristan Boehm
What you'll discover
when watching Tristan's story
- A little about Shping's ideal customers and service to brands
- A little about Shping's re-branding
- A little about Shping's user demographics
- What are the core channels where customers can find Shping?
- What makes Shping stand out from other competitors?
- Shping's growth plan for the future
- Problems in marketing that needs solving
Meet Tristan Boehm - Chief Marketing Officer @ Shping
Tristan Boehm is the Chief Marketing Officer (CMO) at Shping, a shopping companion app that removes the intermediates and redirects the marketing spend of a brand directly to the end consumer while taking their shopping experience to a whole new level.
Founded in 2017 in Melbourne, Australia, Shping has grown to be the most trusted partner to 100’s of brands.
At Shping, Tristan helps brands better communicate their product story with end consumers.
Read more about the story of Shping for Brands here.
Check out Tristan's thoughts on content marketing
When it comes to creating engagement using marketing, Tristan shares:
"This is at the epicentre of marketing. There is no cookie cutter way to create engagement, it is trial and error. Great marketers fail a lot. We A/B test even the greatest campaign because it can be the smallest thing that drives that extra 1%."
He also shares about how to keep your brand fresh over time:
"Be relevant to the consumer at all times. If you understand what the consumer needs you'll always appear fresh. When you communicate a message that is targeted and relevant you'll get an engaged consumer that identifies with your brand."
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