DISCOVER HOW Ruchika Batra HELPS CLIENTS Acquire customers on autopilot






Meet BIRDEYE DIRECTOR OF Content Marketing & SEO

Ruchika Batra

Rutchika Batra is the Director of Content Marketing and SEO at Birdeye. It helps businesses grow through happy customers.

Over 60,000 businesses use Birdeye everyday to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight those customers with Surveys, Ticketing, and Insights – all in one place.

“I am part of the Product Marketing team at Birdeye. As Director of Content and SEO at Birdeye, I lead the company’s overall content strategy, calendar, and execution tactics, as well the company’s organic search strategy to maximize SEO and ensure that Birdeye products and solutions are easily found organically.

My core responsibilities include creating and managing the Birdeye content strategy, distribution, and quarterly content calendar – and ensures that both are updated and communicated to all relevant departments.

I oversee all of Birdeye’s core content channels: webinars, content downloads (eBooks/Guides), infographics and blog, and helps contribute content expertise to the website, videos and virtual events, and other content assets and channels as needed. Over all responsible for content management on the Birdeye blog, including CTAs, backlinks and all content creation and promotion


I also lead all SEO keyword research to plan content creation around high search volume keywords. Manages search engine optimization on behalf of the company, focused on ensuring leads and prospects have easy paths to Birdeye through search

Leading cross-functional collaboration (product marketing, product management, sales, Execs, customer success etc.) to ensure that content needs of the organization are being met, comes naturally to me.”



Ruchika demonstrated not just exceptional craft and subject matter expertise in our time working together but also tremendous leadership with her own team and the organization at large. She is the consummate professional but also a blast to ideate with. She has an amazing way of mixing creativity and data and always executes at a world-class level!
Travis Bickham
Vice President, Growth & Marketing at Latch
I recommend Ruchika for any number of product and service related roles without hesitation or reservation. I was Ruchika’s direct Manager at BirdEye, a SaaS advertising technology company. Ruchika’s dedication to her work was second to none. I asked Ruchika to handle some of the most pressing problems at BirdEye, including customer retention, and she tackled the challenge head-on. She developed a number of creative solutions to keeping clients on the platform and happy. Her key to success was a deep understanding of client requirements mixed with innovative processes to ensure businesses remained clients. In addition, Ruchika is also a natural trainer. She designed and delivered new product training across BirdEyes ever-expanding suite of (often confusing) products. Training new users in the unstable field of ad tech is commendable, and Ruchika made it look easy. She is a pleasure to work with, and I relied on her council often as a colleague. In short, she is kind and brilliant and would be a great addition to any team.
David Rheams, PhD
Senior Business Architect at Atlassian
Ruchika is a phenomenal content marketer: organized, efficient, analytics-oriented and always looking for process improvements and ways to get the most out of all the fantastic assets she and her team create. She holds her team to a high standard and is a patient, professional and guiding mentor to them, and is extremely well-liked across the Birdeye organization. She has come in for some major kudos in 2020-2021 for up-leveling our content and our programs, and I've been delighted to have a front-row seat to it all. Would absolutely hire her again for any content leadership role.
Jay Hinman
VP of Marketing at
Ruchika was my Manager when I was a webinar trainer and customer success specialist at BirdEye, and she was a real pleasure to work with. Easy-going with excellent communication skills, extremely knowledgeable and meticulous in many crucial software business areas (customer support/success, marketing, social media, SEO, SaaS best operational practices, and so on), with a very strong work ethic. She also has a very friendly and open and empathetic personality that makes her very effective working in teams, and with customers. I often said when I was there that Ruchika was very likely the MVP at BirdEye. She would be a tremendous add to any team, and I highly recommend her.Training Manager at Loxo
Dan Hintz
Dan Hintz
It was my privilege to work with Ruchika, she has a strong personality, work ethics and commitment towards work. Getting the job done on time was always her top priority. I've worked with her for an year and a half and have been super impressed with her knowledge on core product and L&D skills. No matter what hour of the day, she is always approachable to me and my teams. She has a soothing personality with positive attitude, exceptional expertise in leadership and greatest of coaching skills. Working with her was more than an honor. I have optimistic predictions for her career trajectory. She will be a strong asset to any organization she works with.
Rahul Pathania
Senior Business Development Manager at Truminds Software Systems
Ruchika is a true professional that can deliver with little direction and under tight deadlines. She was easy to work with and has superior communications skills. Specifically, Ruchika’s expertise in deriving competitive analysis was impressive and extremely useful developing sales and marketing plans. I highly recommend Ruchika.
Mark Hong
Senior Director at Vyne Medical