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LEARN HOW SCINDIA BALASINGH TURNS PARTNER MARKETING
INTO A REVENUE CHANNEL

(REDUCE CUSTOMER ACQUISITION COSTS AND
INCREASE CUSTOMER RETENTION FOR SAAS)

LISTEN TO OUR EXCLUSIVE INTERVIEW WITH SCINDIA BALASINGH AS SHE
SHARES ABOUT HER WAYS OF SCALING UP PARTNERSHIP MARKETING TO A WHOLE NEW LEVEL

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WHAT YOU’LL DISCOVER

WHEN FOLLOWING FRESHWORKS' SUCCESS JOURNEY...

Meet FRESHWORK HEAD OF GLOBAL PARTNER MARKETING

SCINDIA BALASINGH

Scindia Balasingh is the Head of Global Partner Marketing of Freshworks – a 10-year-old SaaS company that  is offering a complete 360 degree customer solutions. 

Freshworks makes it fast and easy for businesses to delight their customers and employees. They do this by taking a fresh approach to building and delivering software-as-a-service that’s affordable, quick to implement, and designed for the end-user. Unlike legacy software, Freshworks builds tech that works for everyone, making it easy for IT, customer service, sales, marketers and HR to do their job and delight their customers.

More than 50,000 companies use Freshworks’ SaaS to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Scindia is an experienced Technology Marketing Expert heading Global Partner Marketing for Freshworks with over decade and more experience in partner Marketing in companies like Redington, Blue Star.

She is also experienced in building marketing verticals from scratch. Proud owner of Top 20 Women catalyst in Indian IT award by SME channels and Women Super Achiever Award by World Women Leadership Congress. Also got numerous awards in the workplace.

 

She hosts MOV LeadHERs podcast series, where women leaders are celebrated. She is a passionate tech marketing speaker, marked her presence in various forums and podcasts with her insights. Passionate about Women leadership and diversity.

She holds Masters in Business Administration, Specialized in Marketing and Operations, also holds Bachelor of Information Technology degree and a Certified Digital marketer from IIM Bangalore.

ALONG THE WAY, FRESHWORKS HAS ALSO:

PLUS, YOU'LL ALSO GET A FREE MASTERCLASS BONUS:

FREE COURSE CREATION
CHECKLIST + WORKBOOK

When you join my free video training on how you can create a profitable online course,
you’ll also get exclusive access to a special bonus checklist and workbook on
how to create your first online course.

WHAT CLIENTS ARE SAYING...

Scindia B, is a passionate marketing professional keeping herself updated on all the latest trends, understanding the eco system of any business and driving "demand strategies", "marketing programs" and "brand building" are part of her professional excellence, apart from the speed and pace of execution. She is a great architect of problem solving in any given business environment and loves sharing knowledge to the team and to the larger professional community.
Ramesh Natarajan
CEO at Redington (India) Ltd
Scindia is a quick learner and always eager to take extra load. She will be an asset to any organisation irrespective of the role she is assigned! I wish her all success in her professional journey.
Anand Chakravarthy
Head of Business Development, APAC (NW) at Tech Data
Scindia ma'am is an excellent mentor to all her peers. I was extremely lucky to be part of her team and get her guidance to improve my career prospects. She is encouraging and empathetic but at the same time stern enough to make her point in social discussions. She has a great networking skills coupled with sound marketing knowledge. I cannot recommend her enough for more challenging roles!
Ujjawal Shakti Verma
DigItal Marketing | B2B | B2C | SaaS | Cloud
It has been an absolute pleasure to work with Scindia over the past 6 months. She has been instrumental in the development, execution and follow-up of some amazing partner marketing programs, events and the like, here in North America. Scindia is the type of marketing exec who will always lean in, and go that extra mile. Extremely collaborative and resourceful. I’m a big fan!
Miguel Adao
Passionate Marketing Leader in the Cloud and Software-as-a-Service Spaces.
Scindia is a great mentor and an amazing leader. She always goes the extra mile in guiding us. Her leadership is truly inspiring as she not only appreciates but also reprimands us the right way. As a marketer, its important for us to be creative in our approach and she is always ready to listen to new ideas. Truly happy to work with her.
Kavya Hemachander
Partner Marketing, ISV & Strategic Partnerships
She was a enthu individual and spear headed a difficult multi tasking, also the detailing of the job was just awesome.
Mandar Khare
General Manager at Redington India Ltd
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