LEARN HOW SCINDIA BALASINGH TURNS PARTNER MARKETING
INTO A REVENUE CHANNEL
(REDUCE CUSTOMER ACQUISITION COSTS AND
INCREASE CUSTOMER RETENTION FOR SAAS)
LISTEN TO OUR EXCLUSIVE INTERVIEW WITH SCINDIA BALASINGH AS SHE
SHARES ABOUT HER WAYS OF SCALING UP PARTNERSHIP MARKETING TO A WHOLE NEW LEVEL
WHAT YOU’LL DISCOVER
WHEN FOLLOWING FRESHWORKS' SUCCESS JOURNEY...
Meet FRESHWORK HEAD OF GLOBAL PARTNER MARKETING
Scindia Balasingh is the Head of Global Partner Marketing of Freshworks – a 10-year-old SaaS company that is offering a complete 360 degree customer solutions.
Freshworks makes it fast and easy for businesses to delight their customers and employees. They do this by taking a fresh approach to building and delivering software-as-a-service that’s affordable, quick to implement, and designed for the end-user. Unlike legacy software, Freshworks builds tech that works for everyone, making it easy for IT, customer service, sales, marketers and HR to do their job and delight their customers.
More than 50,000 companies use Freshworks’ SaaS to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).
Scindia is an experienced Technology Marketing Expert heading Global Partner Marketing for Freshworks with over decade and more experience in partner Marketing in companies like Redington, Blue Star.
She is also experienced in building marketing verticals from scratch. Proud owner of Top 20 Women catalyst in Indian IT award by SME channels and Women Super Achiever Award by World Women Leadership Congress. Also got numerous awards in the workplace.
She hosts MOV LeadHERs podcast series, where women leaders are celebrated. She is a passionate tech marketing speaker, marked her presence in various forums and podcasts with her insights. Passionate about Women leadership and diversity.
She holds Masters in Business Administration, Specialized in Marketing and Operations, also holds Bachelor of Information Technology degree and a Certified Digital marketer from IIM Bangalore.