HOW IAN HAMMOND HELPS CLIENTS DISCOVER NEW OPPORTUNITIES AND GROWTH WITH EXISTING AND FUTURE DIGITAL ASSETS?
(DIGITAL PRODUCTS AND TRANSFORMATION SPECIALISTS)
LISTEN TO OUR INTERVIEW WITH IAN HAMMOND, THE MANAGING DIRECTOR AND CEO OF HAMMA DIGITAL,
HELPS CLIENTS GET THE BRILLIANT BASIC RIGHT AROUND DIGITAL MARKETING
WHAT YOU’LL DISCOVER
WHEN FOLLOWING HAMMA
DIGITAL'S SUCCESS JOURNEY...
Meet HAMMADIGITAL MANAGING DIRECTOR AND CEO
Ian Hammond is the Managing Director and CEO of Hamma. Digital – a HubSpot Enterprise Specialists, Digital consultants, and Agile Digital Transformation Experts. We help businesses and brands get more from their online stores, assets, and channels.
Ian started Hamma.digital after working on some of Australia’s biggest digital transformation projects including Macquaire.com, Caltex.com.au and OFX. Seeing a need to connect the creative with analytics, he started Hamma as a Data + Content agency. Since then, he’s helped build the team’s experience and expertise to focus on platforms such as HubSpot, Google 360, Fullstory, Contenful, Shopify Plus.
He is a trained solicitor (Juris Doctor in Law at UTS) and retains his practicing certificate. He was awarded a Sydney University Blue in 2003 for Water Polo and played in the Sydney University National League water polo team winning the national titles in 2003, ’04, and ’05. In addition, he has completed studies in anthropology, journalism, advertising, and marketing — and brings a wealth of commercial and behavioral thinking to his role of MD/CEO and Founder — combining a lateral range of thinking to our own products and client’s problems.
Ian majored in Indigenous studies, Anthropology and Government at the University of Sydney. He tries to keep the overall big picture in mind when working with clients and remains interested in how the world of digital and advertising is impacting on businesses, brands, and societies generally.
Working in commercial litigation and insolvency, Ian worked in the UK for Debevoise & Plimpton and in Australia for Kemp Strang and Gadens. Although he no longer practices, he remains interested in law, privacy and how digital can impact and automate legal practices, especially around digital assets during the insolvency process.
Shortly after leaving the law, Ian was accepted into the 2012 run of AWARD school in Sydney whilst working as a copywriter at MercerBell (later acquired by Saachi).
Working on client’s including Toyota, Mastercard and Allianz, he won awards for an innovative pre-roll YouTube ad for Allianz. After a few years, he switched to DT (now AKQA) working as the lead content strategist for big web builds and content strategy. He moved to Melbourne in 2015 and worked for Isobar on the Holden and Jetstar accounts.
Business. Ian Started Hamma (originally known as HammaJack) in January 2016. With a focus on data and content, he quickly saw the need to be able to agile in adaptive processes and projects and has continued to evolve the business into what it is today. Long-term clients include R U OK, World of Music, Collarts, and VitrineMedia Australia and New Zealand.
He has fashioned the business into its present form, with a strong focus on delivering ongoing value and insights to clients with three key areas, being projects, MOD, and venture.
Ian is also the Director of Marketing for VitrineMedia Australia and New Zealand and regularly speaks at conferences and workshops around content and digital.
He splits his time between Sydney and Melbourne, with his small but growing family. He continues to play water polo and golf at a social level and supports the Sydney Swans at an unsociable one.