LEARN FROM ROB BANNOCHIE
CLICK THE BUTTON BELOW NOW TO LISTEN TO OUR INTERVIEW WITH ROB BANNOCHIE, THE CEO OF LEAPFROG
WHAT YOU’LL DISCOVER
WHEN FOLLOWING LEAPFROG'S SUCCESS JOURNEY...
Meet LEAPFROG CEO
“Leapfrog was established in 2005 and I’m Rob Bannochie the CEO of Leapfrog, I have a partner called Ingi Youssef and she runs Dubai & the Gulf operation which we began in 2010. We started as 4 people and now we are 35 people in Cairo and there’s another 7 people in Dubai and then we have a number of scattered individuals who assist us with our working on The Gulf areas, Oman, Jordan, Lebanon and various bits and pieces up to Algeria and Morocco. We have individuals who assist us with our working in African countries like Kenya, Nigeria and South Africa, WHY? Because we have a lot of clients that want to work into Africa.
In 2018 we partnered with a company called “Jiuzhou” in China for event management that’s for inbound work into Egypt from China and obviously it works vice versa to going to China they have nine offices, the project is in its infancy but we are beginning to bear fruit of various people coming looking for opportunities in Egypt, That also opens us up to a bigger network of companies because they have an international network. So again that’s also very in fruitful because we are able to cross pollinate and co-operate with other countries, for example we had an event in Austria we were able to contact their representative and we were able to do the event as Leapfrog through the representative company. So from being local, we are now part of a large network of individuals that can communicate with each other and work on ideas.
We have 9 main areas of operation Advertising and Marketing/Activations /Event Management/ Internal Branding, Digital/ Fabrication/ Content Production/ Promotional Products Art & Graphic Design.
Our Clients trust us and we have clients who have been with us for a number of years.
We specialize in Event Management & Activations we have done events for 50 people to 15,000 people so we do the whole range. Sixty Percent of our work is Event Management. We also have invested in a 1,000 square meter Fabrication factory in Cairo for Fabrication & Construction. We also do Content Development (Tv Commercials/Documentaries/Radio) so we have the ability to go out and generate content. We have just started a Digital Arm, so we now do websites and we have the ability create applications. We manage campaigns and content creation for social media. We also do a lot of internal branding which falls into the fabrication, art & graphic design & advertising areas.
We work with a lot of multinational clients as ExxonMobil, Vmware, Novartis, Bioderma, Sap, Roche, 1xBet, P&G, NMDC, Carrier, HP enterprise, Apache, Abbott, GE and Schlindler.
We have just launched a new brand of Olive Oil called “Zitouna” which went to the Market in November 2019 that went down with a full media campaign which was television, radio, billboards and social media. This was followed by a Pasta Launch in Ramadan.
That’s basically the nature of what we do.”