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Definitions

56

What is account-based marketing?
What is social selling?
What is an ABM target list?
What is customer retention?
What is customer value?
What is a high-value customer?
What is content writing?
What is the buyer’s journey?
What is lead generation?
What is a marketing-qualified lead?

SEO & Content Creation

11

What is content writing?
What is on-page optimization?
What is a content marketing strategy?
What is SEO?
What is thought leadership?
What is a content brief?
What is a content plan?
What is content strategy?
What is copywriting?
What is a content journey?

Digital Marketing

54

What is account-based marketing?
What is social selling?
What is an ABM target list?
What is customer retention?
What is customer value?
What is a high-value customer?
What is content writing?
What is the buyer’s journey?
What is lead generation?
What is a marketing-qualified lead?

Finance

3

What is the stock market?
What is PPC?
What is blockchain?

Website and Technology

6

What is social selling?
What is a data-driven persona?
What is Web3?
What is marketing automation?
What is sales automation?
What is business automation?

Advertising

3

What is an ad campaign?
What is an advertising channel?
What is PPC?

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Speakers

Adelaide Durandet

Ben Hollom
Boyd Wason

Dan Maudhub
Dave Dabbah

Huyen T Truong

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Janine Pares
Jason Rainbird
Jeffrey Lambert
Joana Inch

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Kayleigh Kahlefeldt
Kevin Miller

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Philippa Channer

Lisa Wade

Rogelio Rodriguez

Speakers

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Scott McLean
Simon Bullmore

Tracy Sheen

Yvie Ansari

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