What is account-based marketing?

ABM (account-based marketing) is a focused B2B marketing approach that targets a specific list of accounts within a market.

You’ll better utilize your resources and maximize your ROI with a clear goal and tracking for your campaigns with account-based marketing.

You can also maximize the alignment between your business’s marketing and sales teams.

Watch free speakers’ training on account-based marketing:

Updated on May 25, 2022
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