What is an ad campaign?

An ad campaign, or advertising campaign, is a strategy that involves using multiple single ads to deliver a message and reach a specific target in the marketing plan.

For each target in the marketing plan, there is a specific key metric:

  • Traffic – Link Clicks
  • Engagement – Post engagement, Clicks
  • Conversions or Sales – Purchases

Watch free speakers’ training on ad campaigns:

Updated on May 25, 2022
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