A buyer persona is a research-based profile of your ideal client.
There are 4 different types of buyer personas:
- Competitive buyer persona
- Spontaneous buyer persona
- Humanistic buyer persona
- Methodical buyer persona
Watch free speakers’ training on buyer personas:
- Buyers’ Journey and Content Marketing Strategy Development by Boyd Wason
- Developing Converting Content for Sales Organizations by Dave Dabbah
- Digital Marketing for Faith-Based Organizations by Philippa Channer
- Guide to Delivering Excellent Digital Customer Experience by Dan Maudhub – Content Marketing Virtual Summit
