What is content strategy?

Content strategy is the blueprint of how your content should be planned, produced, and distributed on multiple marketing channels.

Content strategy is a must for your content marketing efforts. It decides who, what, where, when, and how your brand will be interacting with your target audience.

It includes buyer personas, planning, audits, content calendars, and monitoring.

Watch free speakers’ training on content strategy:

Updated on May 25, 2022
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