What is a data-driven persona?

Data-driven persona is a persona where we gather further information about the target customers based on their activities on the web, including web visits and engagement, digital surveys, social media updates, activities, etc.

With these types of information, we better understand the target customers and create highly personalized messages for them.

Watch free speakers’ training on data-driven persona:

Updated on May 25, 2022
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Scroll to Top

Follow us on