What is digital customer experience?

Digital customer experience is a business term describing all digital interactions of a customer with your brand on the Internet throughout their journey. 

Three critical components of digital customer experience include:

  • Success – Did your customers achieve what they want?
  • Effort – How easy is it for customers to interact and take action on your marketing assets (websites, social media posts, emails, etc.).
  • Emotion – What do your customers feel in the end?

Watch free speakers’ training on digital customer experience:

Updated on May 27, 2022
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Scroll to Top

Follow us on