Lead generation is a process of capturing information from people who show interest in their specific product or service for engagement and nurturing purposes.
Those sorts of information can be contact email, phone number, social media profiles, or any other types of data considered important for the business sales pipeline.
The most popular strategy for lead generation is email opt-in where website visitors submit their contact email, phone number, or other information for a free offer in exchange, e.g. a short video, a document, or a free service.
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