What is marketing automation?

Marketing automation refers to the software and technologies that automatically operate the marketing processes and workflows. With marketing automation, brands can send out messages to a large group audience across several different channels, e.g., email and social media.

Individuals and businesses use marketing automation for different purposes along the customer journey:

  • Brand promotion
  • Lead generation
  • Customer engagement
  • Conversion
  • Customer delight
Updated on May 27, 2022
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