A marketing-qualified lead or MQL is a term in B2B marketing referring to a qualified lead who interacts with your marketing team or your marketing activities but hasn’t entered the sales pipeline yet.
They need to be reviewed a couple of times before you can send them to the sales department.
Some criteria can be looked at, including
- Web page visit
- Download
- CTA button click
- Social media interaction
Watch free speakers’ training on marketing-qualified leads:
