What is sales automation?

Sales automation refers to the software and technology that simplify manual, time-consuming sales tasks that sales reps and managers have to do regularly, i.g., daily, weekly, monthly, and quarterly.

Companies use sales automation to leverage the sales team performance with these regular tasks:

  • Prospecting
  • Lead qualification
  • Follow-up
  • Activity log/ tracking
  • Account and contact management
  • Team management
Updated on May 27, 2022
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