What is a sales funnel?

A sales funnel visually represents how your audiences are becoming your customers: the steps they will go through and the action they need to take at every step.

A sales funnel can usually be mistaken for a sales pipeline. While a sales pipeline focuses more on the activities that a seller needs to take to convert a potential customer, a sales funnel focuses more on the number of leads and conversion rate at each step.

Watch these to learn more about sales funnels:

Updated on May 27, 2022
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