What is a sales-qualified lead?

A sales-qualified lead or SQL is a qualified lead that has been reviewed and approved by your marketing team and is ready to be sent to the sales department.

According to research done by Klipfolio, a good benchmark for MQL to SQL conversion rate is 13% across a wide range of industries and channels.

Watch free speakers’ training on sales-qualified leads:

Updated on May 27, 2022
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