Proactive Customer Retention
(Best Practices in Retaining and Building Value From Existing Customers)
by Jason Rainbird
What you'll discover
when attending Jason's talk
- The value of retaining and growing profitability of existing customers.
- How the CRM can be a gold mine for identifying high-value customers .
- The types of insights you can get from the CRM about retaining and growing customer value.
- How to build a proactive customer retention model.
- Value Builder: the 12-step process that over a year can double the value of your business.
- Bundling and subscription models.
- Revenue Ratio can be an early warning signal to reach out before a customer leaves.
Meet Jason Rainbird - MD @ Flowbird
Customer retention has always been a real passion for Jason Rainbird, the founder and managing director of Flowbird.
“I think that’s a massive shame because many companies are spending a lot of money to get new inquiries. When the reality is they can grow their existing customer base, they can extend that in value and spending.” – Jason shared.
Some Client Retention facts:
- Email is the preferred method of 89% of marketers for the retention of customers. (Source: True List)
- In most industries, the rate of customer retention is below 20%. (Source: Finance Online)
- 5% boost in customer retention increases profits with 25% to 95%. (Source: Review 42)
- Consumers spend 67% more if they are part of a company’s loyalty program. (Source: 99 Firms)