HOW DIVERSITY, EQUITY AND INCLUSION (DEI) IMPACTS YOUR BRAND VALUE AND FILLS YOUR GROWTH STRATEGY

How Startups to Fortune 1000 Can Prove Or Validate Their Beliefs
As Part Of Their Marketing And Growth Strategy

by Karen McFarlane

What you'll discover
when attending karen's talk

Meet Karen McFarlane - CMO @ LetterShop

Karen McFarlane is a solutions-focused Senior Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. For the past 15 years, Karen led Kaye Media Partners, a strategic B2B marketing practice specializing in high-growth startups and innovative ventures. Through a strategic partnership, Karen serves as Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to Fortune 1000 companies. 

Karen serves on several boards, including GenderIDEAL, Matdun, Leadership & Arts Council, and the American Marketing Association, where she served as President of the New York Chapter for two years, winning eight awards for chapter excellence, and currently sits on AMA’s Professional Chapters Council as the Co-Chair of Diversity, Equity & Inclusion / Leadership Advisor. In addition, she is a frequent speaker on inclusive marketing and was named most notable in marketing and PR by Crain’s Business.

In her spare time, you can find Karen mentoring future leaders, building connections for people of color, and writing episodic film and television scripts as part of her new passion project Colossal Work.

Some facts and statistics about brand value:

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