Thought leadership through ebooks
by Kayleigh Kahlefeldt
What you'll discover
when attending Kayleigh's talk
- How eBooks can be powerful thought leadership content.
- The value of revisiting your personas for primary content.
- Extending your promotion strategy beyond the usual channels.
- How to offer one eBook in multiple ways.
- What to measure and monitor when it comes to thought leadership assets.
Meet Kayleigh Kahlefeldt - Founder @ Cornerstone Content Australia
Kayleigh Kahlefeldt is the founder of Cornerstone Content Australia – a content marketing agency for businesses inspired by tech.
It is an accumulation of in-house and agency content marketing experience, including creative copywriting and SEO content production.
Kayleigh is an advocate of the power of content in growing businesses. The content we share attracts people to us, lights them up, sparks their curiosity, emotionally connects with them, and engages them in lifelong conversations with our brand.
At Cornerstone Content, she delivers engaging, high-performing content within creative programs, websites, blogs, and business collateral.
“My mission is to help businesses express themselves perfectly. My goal is to accomplish
that for you with the same passion for your brand as you have yourself, ensuring your #content engages with the right audiences and performs in the right way.”
Some facts and statistics about thought leadership:
- Two-thirds of marketers (66%) consider thought leadership a “top priority” for their marketing org. (Source: Survey Monkey)
- 71% of decision-makers say that less than half of the thought leadership they consume gives them valuable insights. (Source: Edelman)
- Only 17% of respondents say the majority of the thought leadership they read is excellent or very good. (Source: The Final Matrix)
- 64% of buyers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets. (Source: Edelman)