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CONTENT STRATEGY FRAMEWORK FOR SALES AND MARKETING ALIGNMENT
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Why Should You Attend This Talk?
president at ascend business growth
Krista Moon is the President of Ascend Business Growth (formally Moon Marketing) with more than 25 years of experience in Sales and Marketing.
Her mission at Ascend Business Growth is to provide sales and marketing services and support that makes it easy for buyers to buy, sellers to sell, and business leaders to lead.
Krista and her team collaborate with business leaders to systematize and simplify the sales process and buyers’ journey to make it easier for buyers to buy, sellers to sell, and business leaders to lead.
Her marketing roots began in sales where she spent 12 years as a “hunter” responsible for the opening of new territories and developing new business. Her sales process focused on creating account entry campaigns of 7-12 touchpoints including phone calls, emails, and drop-ins (if applicable). The organizations she worked for usually didn’t have the content she needed to implement these campaigns; so she would create it herself.