JASON RAINBIRD OF FLOWBIRD REVEALS THE BEST PRACTICES IN RETAINING AND BUILDING VALUE FROM EXISTING CUSTOMERS
(How a CRM should be utilized to identify high-value customers)
Click the button below to learn about Jason’s journey. Discover how he empowers B2B clients to grow revenue through a strong customer retention program.
WHAT YOU’LL DISCOVER
WHEN FOLLOWING FLOWBIRD'S JOURNEY...
The Inspiration of Flowbird
What Makes Flowbird Unique
Meet FLOWBIRD FOUNDER
Jason Rainbird is the Managing Director of Flowbird and has more than 20 years of extensive experience in Sales and CRM. He mastered the best practices in using a CRM to give his clients a far greater customer retention, increase sales team efficiency, and foster data-driven marketing decisions.
Flowbird is a team of experts in automation, CRM and Business Management Solutions, are helping B2B clients grow by increasing customer retention and improving sales efficiency.
A few years ago, Jason started to realize a challenge faces many sales organizations: when tele-sales was not working, and email marketing was becoming more complicated, and he thought there was a need to change the way companies marketed themselves.
“It then became apparent that we needed to produce content. I think the most important thing from my perspective is empathy for the person reading the content. It is an essential aspect because it should be educational. It should be of interest to the reader, not necessarily of interest for the person sending it out. If you want people to read your content, you want people to digest it; you want people to learn, then your content should be interesting and at the same time beneficial for the reader. I think that’s a crucial part of the whole process.” Jason shared.
The Managing Director pointed out that in reality, readers are interested in their goals and their challenge, they’re interested in their problems and not in something else.
“That became my aha moment when I realized that you have to reach out to people. Search engines are ruling the world now, so we know that we have to be appropriate in the way we are targeting.” Jason added.
Jason believes that content marketing doesn’t necessarily need to be complicated, and it doesn’t necessarily need to be flashy either.