Joana inch OF HAT MEDIA REVEALS B2B SOCIAL SELLING AND ACCOUNT-BASED MARKETING BLUEPRINT
(How Content Marketing Can Be Used To Attract Customers)
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WHAT YOU’LL DISCOVER
WHEN FOLLOWING HAT MEDIA'S JOURNEY...
The Inspiration of Hat Media
What Makes Hat Media Unique
Meet HAT MEDIA FOUNDER
Joana Inch is the bestselling author of “Go To Market,” the marketing and scaling blueprint for startups.
In 2010, Joana founded Hat Media, a digital marketing agency that helps hundreds of technology companies scale and grows using her Social Selling and B2B ABM (Account-Based Marketing) strategies.
The Hat Media team had helped tech giant Lenovo earn $66 million in twelve months from content marketing. They also helped Navman Wireless increase its lead generation results by 975%.
As social media became more prominent, we noticed everyone was doing their research. It’s not as simple as seeing an ad coming to a website and purchasing from you. The buyer is a lot savvier.
Joana believes in offering a complete and exclusive package for her clients by utilizing social media and ABM strategies to their maximum. She believes that to gain traction in the digital space where competition is cutthroat, using content marketing with an appropriate strategy is unavoidable.
Joana says it is not very hard to create a win-win in B2B, but we should do the marketing with a target audience.
“In B2B, people buy from people, not brands,” says the entrepreneur, stressing relationship-building in the virtual marketplace.