Joana inch OF HAT MEDIA REVEALS B2B SOCIAL SELLING AND ACCOUNT-BASED MARKETING BLUEPRINT
(How Content Marketing Can Be Used To Attract Customers)
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WHAT YOU’LL DISCOVER
WHEN FOLLOWING HAT MEDIA'S JOURNEY...
The Inspiration of Hat Media
- Helping technology companies and startups to go to market, scale-up, and grow using social selling and ABM has always been Joan Inch's true passion for the last 15 years.
- Joan believes that If customers see you as a thought leader or key person of influence in your industry due to your content, they will reach out to you. You don't have to sell; instead, share your knowledge and experience on topics of interest to them.
- Joan reveals her secrets to the best ABM strategies beginning with your audience. Knowing exactly who to target is the crucial first step in ensuring the success of your messaging and promotional efforts.
What Makes Hat Media Unique
- Hat Media starts with in-depth discussions with the product specialists, founders, or the marketing team, who know their products well.
- Once the target market or the niche is finalized, Hat Media starts knitting the marketing strategy. The company is very selective in finding and focusing on the right niche of clients because it is the most crucial part of the sales process.
- Hat Media does all other related marketing tasks internally with the niche idea in hand. It takes about a couple of weeks to offer its B2B clients a solution.
- Hat Media creates enough content, mostly video, to capture the essence of the marketing processes of the B2B clients. Copywriters also use these video contents to make well-written copies for the clients.
Meet HAT MEDIA FOUNDER
JOANA INCH
Joana Inch is the bestselling author of “Go To Market,” the marketing and scaling blueprint for startups.
In 2010, Joana founded Hat Media, a digital marketing agency that helps hundreds of technology companies scale and grows using her Social Selling and B2B ABM (Account-Based Marketing) strategies.
The Hat Media team had helped tech giant Lenovo earn $66 million in twelve months from content marketing. They also helped Navman Wireless increase its lead generation results by 975%.
As social media became more prominent, we noticed everyone was doing their research. It’s not as simple as seeing an ad coming to a website and purchasing from you. The buyer is a lot savvier.
Joana believes in offering a complete and exclusive package for her clients by utilizing social media and ABM strategies to their maximum. She believes that to gain traction in the digital space where competition is cutthroat, using content marketing with an appropriate strategy is unavoidable.
Joana says it is not very hard to create a win-win in B2B, but we should do the marketing with a target audience.
“In B2B, people buy from people, not brands,” says the entrepreneur, stressing relationship-building in the virtual marketplace.