Discover Pablo's digital marketing journey and how he scaled clients' business growth with SEO
by Pablo Lopez
What you'll discover
when watching Pablo's story
- How did Pablo get into digital marketing?
- What bottom-line business ROI and value are most businesses trying to get?
- What are some success stories of topflight's clients?
- What are the best practices for building qualified backlinks?
- How did Pablo help businesses maintain and increase their SEO results after working with an SEO agency?
Meet Pablo Lopez - Chief Marketing Officer and Founder @ topflight
Pablo Lopez is the CMO and founder at topflight, a performance-driven digital marketing agency out of York.
They cover all areas of a successful digital marketing campaign to help drive traffic and results for their clients, including:
- Web design
- SEO
- Content marketing
- Digital PR
Pablo has more than eight years of experience in digital marketing, working with top-tier national and international companies and delivering comprehensive organic and paid media campaigns across multiple channels.
Check out Pablo's thoughts on content marketing
About the first step in creating content that customers wants to read, Pablo shares:
"It needs to be engaging. Imagine content marketing as spoon-feeding a baby: you need to constantly keep this baby engaged so that they can keep eating the food. And if you have to pretend your spoon is an aeroplane, so be it."
Pablo Lopez Tweet
He also shares how to incorporate the right tone of voice into writing:
"Understanding your audience and your product. The best copywriters don't impose their own style; they research and create the audience's profile and pretend to talk like them."
Pablo Lopez Tweet
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