LEARN HOW SCINDIA BALASINGH TURNS PARTNER MARKETING INTO A REVENUE CHANNEL
(REDUCE CUSTOMER ACQUISITION COSTS AND INCREASE CUSTOMER RETENTION FOR SAAS)
LISTEN TO OUR EXCLUSIVE INTERVIEW WITH SCINDIA BALASINGH AS SHE SHARES ABOUT HER WAYS OF LEVELING UP PARTNERSHIP MARKETING TO THE NEXT LEVEL
WHAT YOU’LL DISCOVER
WHEN FOLLOWING FRESHWORKS' SUCCESS JOURNEY...
Meet FRESHWORK HEAD OF GLOBAL PARTNER MARKETING
Scindia Balasingh is the Head of Global Partner Marketing of Freshworks – a 10-year-old SaaS company that offers complete 360-degree customer solutions.
Freshworks makes it easy for businesses to delight and retain their customers and employees. They take a fresh approach to building and delivering software-as-a-service that’s affordable, quick to implement, and designed for the end-user.
Unlike legacy software, Freshworks builds tech that works for everyone, making it easy for IT, customer service, sales, marketers, and HR to do their job and delight their customers.
More than 50,000 companies use Freshworks’ SaaS to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).
Scindia is an experienced Technology Marketing Expert heading Global Partner Marketing for Freshworks with over ten years and more experience in partner Marketing in companies like Redington and Blue Star.
She hosts the MOV LeadHERs podcast series, where women leaders are celebrated. She is a passionate tech marketing speaker and marked her presence in various forums and podcasts with her insights.
She holds a Master in Business Administration, Specialized in Marketing and Operations, holds Bachelor of Information Technology degree, and is a Certified Digital marketer from IIM Bangalore.