HOW DOES IAN HAMMOND HELP CLIENTS DISCOVER NEW OPPORTUNITIES AND GROWTH WITH EXISTING AND FUTURE DIGITAL ASSETS?
(DIGITAL PRODUCTS AND TRANSFORMATION SPECIALISTS)
IAN HAMMOND, THE MANAGING DIRECTOR AND CEO OF HAMMA DIGITAL, SHARES HOW HE HELPS CLIENTS GET THE BRILLIANT BASICS RIGHT AROUND DIGITAL MARKETING.
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WHAT YOU’LL DISCOVER
WHEN FOLLOWING HAMMA DIGITAL'S SUCCESS JOURNEY...
- The works that Hamma Digital offers to their wide range of clients.
- Hamma Digital's focus on inbound marketing.
- The journey of Ian Hammond from content marketing to digital marketing.
- Guidelines for necessary things that clients need to do to grow.
- Client's expectation management.
- The importance of digging into the business situation of the clients.
MEET HAMMADIGITAL MANAGING DIRECTOR AND CEO
IAN HAMMOND
Ian Hammond is the Managing Director and CEO of Hamma. Digital – a HubSpot Enterprise Specialist, Digital consultants, and Agile Digital Transformation Experts. We help businesses, and brands get more from their online stores, assets, and channels.
Ian started HammaDigital after working on some of Australia’s most significant digital transformation projects, including Macquaire.com, Caltex.com.au, and OFX. Seeing a need to connect the creative with analytics, he started Hamma as a Data + Content agency.
Since then, he’s helped build the team’s experience and expertise to focus on platforms such as HubSpot, Google 360, Fullstory, Contentful, and Shopify Plus.
Ian majored in Indigenous studies, Anthropology, and Government at the University of Sydney. He remains interested in how the world of digital and advertising is impacting businesses, brands, and societies generally.
He tries to keep the overall big picture in mind when working with clients.
Working in commercial litigation and insolvency, Ian worked in the UK for Debevoise & Plimpton and in Australia for Kemp Strang and Gadens.
Although he no longer practices, he remains interested in law, privacy, and how digital can impact and automate legal practices, especially around digital assets during the insolvency process.
Shortly after leaving the law, Ian was accepted into the 2012 run of AWARD school in Sydney while working as a copywriter at MercerBell (later acquired by Saachi).
Working on clients including Toyota, Mastercard, and Allianz, he won awards for an innovative pre-roll YouTube ad for Allianz. After a few years, he switched to DT (now AKQA), working as the lead content strategist for big web builds and content strategy. He moved to Melbourne in 2015 and worked for Isobar on the Holden and Jetstar accounts.
Business. Ian Started Hamma (known initially as HammaJack) in January 2016. With a focus on data and content, he quickly saw the need to be agile in adaptive processes and projects and has continued to evolve the business into what it is today. Long-term clients include R U OK, World of Music, Collarts, VitrineMedia Australia, and New Zealand.
He has fashioned the business into its present form, with a strong focus on delivering lasting value and insights to clients in three key areas projects, MOD, and venture.
Ian is also the Director of Marketing for VitrineMedia Australia and New Zealand and regularly speaks at conferences and workshops around content and digital.
He splits his time between Sydney and Melbourne with his small but growing family. He continues to play water polo and golf at a social level and supports the Sydney Swans at a reclusive one.
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