Sam Trattles is the founder of Other Side of the Table.

She believes negotiating is all about finding the shortest path to a fair and reasonable value exchange between the parties.

“…While working on the other side of the table in corporate marketing roles for over 17 years in Australia and the U, I developed a love of deals.

As head of Sponsorship at Telstra and PricewaterhouseCoopers, I negotiated, leveraged, and delivered significant returns on deals from thousands to multi-million dollars; across sport, music, the arts, philanthropy, and local programs.

I have negotiated and leveraged more than $450M worth of deals in the last ten years.

I have negotiated and leveraged more than $450M worth of deals in the last ten years.
I also reviewed thousands of pitches by some of Australia’s biggest brands, rights holders, and agencies during this time.

I’d like to help teams deliver excellent results. As a practical person, I want to keep the process straightforward and personalized solution to suit your needs and tone of voice to ensure maximum long-term impact….”