LEARN FROM AMANDA NELSON
ON HOW TO NURTURE AND GROW THE EXISTING SALESFORCE COMMUNITY
(INNOVATIVE APPS AND CONSULTANT BUSINESSES )
AMANDA NELSON, THE SENIOR DIRECTOR OF SALESFORCE, SHARES WITH US HOW SHE HELPS CUSTOMERS IMPROVE, THRIVE, AND GROW WITH APPEXCHANGE.
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WHAT YOU’LL DISCOVER
WHEN FOLLOWING SALESFORCE'S SUCCESS JOURNEY...
- Amanda's take-ways for content marketers to implement in their business.
- Users generated content and solution for customers' pain-point.
- Direct connection to the customers through a focus group.
- Salesforce distribution channels.
- Best practices of Salesforce in attracting customers to their community.
- The right kind of infrastructure set up to have consistent content.
MEET SALESFORCE SENIOR DIRECTOR, APPEXCHANGE COMMS & COMMUNITY
AMANDA NELSON
Amanda Nelson is the Senior Director of AppExhange Comms & Community at Salesforce.
She leads a team that helps Trailblazers improve, thrive, and grow with AppExchange. She engages their community of customers and partners through the best comms, social and content marketing.
Amanda manages the content, social and community strategy for the AppExchange at Salesforce.
Amanda has worked and got involved with content marketing, social media, and community marketing for Salesforce and B2B tech startups. She also used to work as an account manager at advertising agencies for brands such as IKEA, Atlantic Records, and Twinings Tea.
ALONG THE WAY, AMANDA HAS ALSO:
- 2021 Content Marketing Awards Finalist: Integrated Content Marketing Program.
- 2021 Content Marketing Awards Finalist: Best Short Form Video or Video Series.
- 2021 Content Marketing Awards Finalist: Technology Program.