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HOW TECHNOLOGY PARTNERSHIP MARKETING IN A SAAS ORGANIZATION REDUCES CPL, CAC, AND INCREASES CUSTOMER RETENTION?

SCINDIA BALASINGH

Freshworks Head of Global Partner Marketing

Scindia is an experienced Technology Marketing Expert heading Global Partner Marketing for Freshworks with over decade and more experience in partner Marketing in companies like Redington, Blue Star. 

She is a proud owner of Top 20 Women catalyst in Indian IT award by SME channels and Women Super Achiever Award by World Women Leadership Congress. Also, she got numerous awards in the workplace.

She hosts MOV LeadHERs podcast series, where women leaders are celebrated. She is a passionate tech marketing speaker, marked her presence in various forums and podcasts with her insights. Passionate about Women leadership and diversity.

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