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How does Technology Partnership Marketing in a SaaS Organization reduces CAC & Increases Customer Retention?

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SCINDIA BALASINGH

Head of Global Partner Marketing at Freshworks

Scindia is a passionate technology marketer with rich experience in Partner Marketing and currently heading the Global Technology Partnerships Marketing in Freshworks. Under her leadership, the ISV Marketing team has emerged as one of the upcoming revenue engines at Freshworks. Before joining Freshworks, she was the head of marketing at Redington India Limited, dealing with IT Product Lines.

She has been recognized as a Top 20 Women Catalyst in the Indian IT ecosystem by SME Channels. Recently, she has got the Women Super Achiever award from the World Women Leadership Organization. She got awarded recently as Tech Marketer 2021 by CXOTV.

She is the host for the MOV LeadHERs podcast and also an active speaker for a lot of podcasts, events, and industry interviews. Also, she is known as an Industry speaker and guest lecturer across colleges and corporates.

As far as her educational qualification goes, she has a Bachelor’s degree in B Tech IT and an MBA with Marketing & Operations specialization.

In her free time, she loves listening to AR Rahman songs, reading Tamil Classics, and writing Tamil Poetries. And she has been fortunate enough to visit more than 30 countries around the world.

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