HOW THE WORKS HELPS CREATE BEAUTIFUL STORIES THAT DRIVE REAL BUSINESS RESULTS FOR COMPANIES
(CONTENT MARKETING FORMULA REVEALED)
PAIGE RICHARDSON, CONTENT DIRECTOR AT THE WORKS,
SHARES HOW THEY CREATE PERSUASIVE CAMPAIGNS TO ENGAGE CLEINTS' TARGET AUDIENCES
WHAT YOU’LL DISCOVER
WHEN FOLLOWING THE WORKS' SUCCESS JOURNEY...
Meet The WOrks content director
Paige is the Content Director at The Works – a Sydney-based creative agency and customer experience agency delivering ideas across brand & CX, digital and content with agility informed by data, utilizing technology and driving growth.
“…Like a few start-ups you might have heard of, The Works began with little more than the passion of two entrepreneurial, creative people.
It started on the streets of Sydney, in a van driven from client meetings to shops with shelves full of products. It was seen parked beach-front locations where Kevin and Damian came up with ideas and solutions before driving back to the client to present.
This humble approach of creatives working directly with clients combined with really getting to know clients’ products and services and how and when consumers bought and used them – what today we might call data – shaped our unique ‘Creatives on the Forefront’ model…”