Your content is not about you!
(Intersession between brand, goal, and audience)
by Adélaïde Durandet
What you'll discover
when attending Adélaïde's talk
- Know your audience and build our your buyer personas and buyer's journey - foundation before creating content.
- Always have a strategy for each piece of content you create, don’t just follow trends.
- Define that Intersession between brand, goal, and audience - everything that you create needs to fit in that venn diagram.
Meet Adélaïde Durandet - Founder @ Lumens Digital
Adélaïde Durandet is the founder of Lumens Digital – an agency helping maximize your business potential growth with cost-effective and smart lead generation campaigns.
For the past ten years, she has helped companies grow by building successful marketing strategies encompassing both traditional and digital aspects.
With a data-driven approach and experience in international companies as well as in small local businesses, she’s able to create the strategies that fit your specific needs and goals.
“From website to email or social media, I like to work on all things marketing that I know will help you succeed. I’m constantly learning, constantly refining my strategies and I am truly passionate about understanding more of what makes people tick!“
Some content marketing facts:
- 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. (Source: HubSpot)
- The top technologies B2B organizations use to supplement content marketing are analytics tools, social media publishing, and email marketing software. (Source: Content Marketing Institute)
- 51% of the businesses that invest in content marketing publish content every day (Source: The Manifest).
- 72% of the most successful marketers in North America measure the ROI of their content marketing (Source: eMarketer).