Taking the guesswork out of content creation
(Plan for success, create with confidence)
by Ben Hollom
What you'll discover
when attending Ben's talk
- What does planning for success in content creation mean?
- Removing the element of chance from every stage of the content journey.
- How can you be confident about R.O.I before you start producing content?
- How measuring content performance should influence future planning to ensure success.
Meet Ben Hollom - Founder @ Q Content
Ben is the founder and managing director at Q Content – a digital agency planning and producing engaging content based on research, knowledge, and understanding… not assumptions.
As a Fellow of the Chartered Institute of Marketing, Ben brings more than 25 years of experience to the table with his diverse portfolio of work within agencies and the commercial sector. He has planned and executed complex, multi-strand strategies for high-profile brands such as Axa, The FA, Zurich, Sky, and Mazda throughout his career.
After owning an award-winning Ad agency in South Africa, Ben spent more than 10 years working as a consultant to agencies and client-side, before launching the content agency now known as Q in December 2010.
Ben used to be in a band that played all over the world for billionaires, celebrities… and even royalty!
Some content marketing facts:
- 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were very successful. (Source: Semrush)
- 92% of marketers and businesses report content as a valuable business asset. (Source: Review 42)
- 81% of marketers say video content is the most difficult kind of content to create. (Source: Impact Plus)
- The top 3 content marketing success metrics include Organic Traffic, Search Rankings and Leads. (Source: Semrush)