From Personas to Buyers’ Journeys
(using Personas to develop buyers’ journeys
and inform content marketing strategy)
and inform content marketing strategy)
by Boyd Wason
What you'll discover
when attending boyd's talk
- What I've learned about persona development after creating 1000+ buyer personas.
- How you use personas to develop buyers' journeys.
- How buyers' journeys inform the development of a good content marketing strategy.
- How you can use that strategy to drive growth in your business.
Meet Boyd Wason - CEO at Engaging Partners
Boyd Wason is the CEO and partner at Engaging Partners, a Diamond HubSpot agency partner supporting organizations to succeed through award-winning marketing, sales and customer service solutions.
Boyd will be speaking at the Content Marketing Virtual Summit on May 4th, 2022, alongside 30 other thought leaders in content marketing.
If you’re feeling uncertain about buyer persona development and buyer’s journey, this talk will bring you clarity.
Sign up for Boyd’s talk coming up in May 2022.
Some buyer's persona facts:
- Using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. (Source: MLT Creative)
- The inclusion of personas in the strategy boosts the conversion rate by 10%, directly impacting your financial results. This is one of the most insightful buyer persona statistics. (Source: Martech Zone)
- 56% of companies have developed higher quality leads using personas. (Source: Stephen Zoeller)
- According to RockContent, using buyer personas boosted organic search traffic by 55%. (Source: RockContent)