CMO story of a Tech Startup: working closely with a sales organization to develop the content that will deliver the best results
by Dave Dabbah
What you'll discover
when attending Dave's talk
- How to create content for two diverse audiences like targeting developers and decision makers
- How to work closely with a sales organization to develop the content that will deliver the best results
- How to effectively tune corporate targeting to multiple personas
Meet Dave Dabbah - CMO @ Robocorp
Dave Dabbah is the Chief Marketing Officer at Robocorp – an open source, Python-based stack for simplifying automation.
At Robocorp, Dave works with sales and Customer Success. He knows clearly what they go through and helps create a message that resonates with a target audience.
His rule of thumb: “Make everything you do memorable. If it’s not memorable, you’re not doing your job as a marketer.”
Some buyer's persona facts and statistics:
- 3-4 personas usually account for over 90% of a company’s sales. (Source: Business Grow)
- 93% of companies who exceed lead and revenue goals segment their database by buyer persona. (Source: Marketing Insider Group)
- 90% of the companies that use personas claim to understand their audience well. (Source: Business Brainz)
- Using marketing personas made websites 2-5 times more effective and easier to use by targeted users. (Source: HubSpot)