Thinking Differently About B2B Customer Journey
(Persona and Journey Mapping)
by Janine Pares
What you'll discover
when attending Janine's talk
- Why is it important to build out the full customer's journey for B2B businesses?
- Understand and identify your B2B Buyer Persona.
- What are the most effective channels for your B2B communications?
- And how does channel selection affect your content?
Meet Janine Pares - MD @ Thinksmart Marketing
Janine Pares founded TSM (Thinksmart Marketing) – a leading B2B marketing agency – in 2014.
For more than 25 years she has been driving growth for some of the world’s leading brands, including NAB, Canon, Land Rover, and InterContinental Hotel Group.
She’s also built and launched the brands for Armani Hotels & Resorts internationally and Virgin Mobile in Australia.
Some B2B customer's journey facts:
- In 2022, it’s expected that 25% of business owners will use AR, and another 70% will give it a try. (Source: UserGuiding)
- According to B2B eCommerce statistics, 80% of B2Bb business purchases are impacted by a client’s customer experience, with just 20% of B2B buying decisions related to price or specific product. (Source: Magenest)
- 44% of millennials don’t want to interact with a sales rep when it comes to making B2B purchases. (Source: Segment)
- 73% of customers agree that customer experience helps to drive their buying decision. (Source: TechJury)