How to create content that your audience will want to consume
by Jeffrey Lambert
What you'll discover
when attending Jeffrey's talk
- Jeffrey explains why content is the treasure map to find your company's solution.
- What role does research plays in good writing?
- How do you measure the value of content?
- How should people be thinking about content and the buyers' journey?
Meet Jeffrey Lambert - Content Coordinator @ Rizen Inbound
Jeffrey Lambert is the Content Coordinator of Rizen Inbound – an inbound marketing agency specializing in helping tech-savvy businesses succeed through the implementation of proven inbound methodologies to increase traffic, leads, and ultimately customers.
Jeff is passionate about finding new ways to connect with audiences. He’s never met an app or service he hasn’t tried and believes the key to amazing customer experiences starts with understanding where they spend time.
Some content marketing facts:
- 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience. (Source: Visme)
- Using content marketing to build customer loyalty is the goal of 52% of content marketing clients. (Source: Content Marketing Institute)
- 34% of outsourced content is plagiarized, and another 18% is written by AI. (Source: Growth Badger)
- Articles with images get shared more than twice as much than those without images. (Source: Neals Chaffer)